Superbowl 2017

Did Lady Gaga Jump Off The Roof? Here's The Answer

... for you, but you should probably know that Lady Gaga's leap was prerecorded. She did not actually jump from the roof during her performance. This video proves that. — NFL Brasil (@NFLBrasil) February 6, 2017. And so does this one. Lady gaga didn't jump off from the roof. It was a perfect illusion. #superbowl __link__/67 n Bo 0 k Ume. — Skylar 🔮Diggins (@setrocs 929) February 6, 2017. As Deadspin's Barry Petchesky pointed out, this should not come as a surprise to anyone for two reasons. One, why would anyone risk Lady Gaga's life on a broadcast with so many viewers tuning in. Two, it wasn't even a secret. This Wired article, written by Brian Barrett and published Sunday , already revealed that the opening segment was recorded before the game. Student of Super Bowl security measures and FAA regulations may by this point have some questions. The government strictly forbids drones within 34.5 miles of Houston's NRG Stadium, after all, and the FAA limits on how high drones can fly in any circumstance, let alone above 80,000 or so people. How on earth did Intel get away with it. The short ...

Super Bowl 2017 Ads Navigate Fraught Political Landscape

... some cases, it was extremely toxic.”. SNAP Video. See more videos. His firm typically showcases celebrities, and this year it turned to comedian Melissa Mc Carthy to promote Kia’s newly launched cross-over vehicle, the Niro. “The ad was created at the height of the election cycle, back in the summer when things were really escalated,” Angelo said. Like chips and dip, comedy has long been a Super Bowl staple. “Nothing is better than humor — it’s perfect for this vehicle and where we are in the world right now,” Angelo said. One of the most celebrated Super Bowl spots ever, the 1979 ad for Coca-Cola featuring Pittsburgh Steeler “Mean” Joe Greene, tapped people’s emotion, but comedy is more in vogue today. “Comedy is a good way to cut across the political spectrum,” Winer said. “And you’ll see a lot of actors this year, and a lot of diversity — and not just racial diversity — but ads with women too.”. Some firms are driven by a desire to stand out in a field dominated by deep-pocketed brands. For example, Mars Inc.’s Snickers candy is planning a live commercial to run after half-time. “You can’t be afraid to take risks,” said Allison Miazga-Bedrick, Snickers brand ...

The Surprisingly Small Paycheck Super Bowl Winners Got This Year

... to their trophy cases. Of course, official Super Bowl earnings are one thing. Endorsement deals are another entirely. If a player has a big game on football's biggest stage, he can immediately renegotiate endorsement deals. Going into the 2016 Super Bowl, for example, Denver Broncos linebacker Von Miller already had endorsement deals with Adidas and Beats by Dre. But a week after being named Super Bowl MVP, Adidas doubled down and announced Miller would be the face of its FREAK franchise. Later in 2016, Miller starred in EA Sports' commercial for the Madden NFL 17 video game, and he also became the face of Old Spice. He hit the talk show circuit and performed briefly on Dancing with the Stars. And of course, he came out of a long contract negotiation with the Broncos with a record setting six-year $114.5 million deal. Boland’s research has even found a correlation between Super Bowl champions and financial success long after their football careers end. Whether you're earning a living as a sports hero or have ...

T-mobile And Sprint Tackled Verizon In Super Bowl Ad Battle

... Moves #SB 51 __link__/ai ZGXwcj Cp. Get Data Sheet , Fortune's technology newsletter. T-Mobile's (tmus) ad campaign got some positive attention after the game as the Washington Post , Chicago Tribune , and Ad Week , among others, named it one of the five best commercials shown during the game. Sprint (s) also tried to horn in on the Verizon-bashing action with an ad featuring a man faking his own death to get out of a contract and former Verizon pitchman Paul Marcarelli egging him on. "You could have just switched to Sprint," the one-time "Can you hear me now" actor offered. And that also drew a rebuke from Verizon on Twitter. "Trying to do anything on @sprint may push you over the edge. #Sprint Fails #SB 51," the company tweeted , including a video showing an exploding car driving off a cliff to symbolize Sprint's poor network reliability. Sprint fired back on Twitter: "@verizon if you weren’t so expensive, that mannequin would still be alive.and don't think we didn't see that video #Verizon Fails.". Sprint CEO Marcelo Claure retweeted several of the official corporate tweets, along with some pictures of the game, which he attended ...

The Best And Worst 2017 Super Bowl Ads

... are still the most expensive television ads in the business. In other times, the commercial—a cinematic, and partly fictionalized , depiction of the journey that the company’s co-founder, Adolphus Busch, made from Germany to St. Louis, in the mid-nineteenth century—would not have drawn much attention. But these are not other times. In the ad, Busch is shown arriving in the United States by ship and meeting with angry men, who shout, “You’re not wanted here!” and “Go back home!” Busch braves a long journey to the middle of the country, surviving the wilds of the frontier, to meet the man who will become his brewing partner, shoulder to shoulder in a tavern. At the end of the commercial, the words “When nothing stops your dream” appear on the screen. Arriving, as it did, on the heels of a tumultuous week—after the Trump Administration issued a travel ban on all refugees and on visa holders from seven Muslim-majority countries, and an outraged portion of the country rose up against it—the ad was interpreted as making a clear political statement. Lines were quickly drawn: people either ...

84 Lumber, 'stranger Things,' Turbo Tax, Mercedes Sizzle

... by Oregon standards. But you (almost) want to reach for the cheap chardonnay if you can get a kangaroo to DJ a roof party. 4:50 p.m.: Turbo Tax. Humpty Dumpty falls from a wall while doing his taxes on his smart phone. All the king's men are there to offer support in this hilarious spot from Portland's Wieden+Kennedy. Very inspired. 4:45 p.m.: Alfa Romeo. Big dreams take flight, especially if you're wealthy enough to afford an ultra-luxury sports car (which you can't do on a ballerina's salary. sorry!). 4:40 p.m.: So far, there have only been a handful of high-scoring ads. We really loved the spots for Avocados Mexico, Honda and T-Mobile, which struck the right funny notes. And the touching spots for Google Home and Coca-Cola's "Together is Beautiful" brought a much-needed message of unity. 4:20 p.m.: Honda. A parade of celebrity year book photos come to life. What Steve Carell looked like in high school is worth the price of admission. 4:14 p.m.: T-Mobile. Justin Bieber, who knows a thing or two about partying, explains the right and wrong way to celebrate. Funny spot, and Justin's ...

Super Bowl 2017 'ghost In The Shell' Trailer

... The new trailer for the upcoming live-action version of the classic anime shows new unseen material in addition to previously released footage. Previous trailers for upcoming Paramount sci-fi blockbuster "Ghost in the Shell" hinted at similarities to the anime films and TV series and 1989 manga of the same name. It heavily implied the internal conflict within lead character Major Motoko Kusanagi that made the original film's place in anime history. "You were dying. We saved you. And now you save others," a voice-over in the November 2016 trailer said. And another voice: "They did not save your life. They stole it.". The 30-second Super Bowl trailer, which was released three days ago, only added five seconds of new, unseen material to previously released footage. The new footage shows terrorist and resistance member Hideo Kuze , played by Michael Pitt and ...

5 Feminist Moments From This Year's Big Game

... Super Bowl was chock-full of political commentary, including more than a few nods to feminism. Millions of Americans were glued to their television screens on Sunday night, watching what turned out to be a history-making game between the New England Patriots and the Atlanta Falcons. Yet football wasn't the only thing on the minds of those who made appearances in Houston. From the moments leading up to the game, to steering the conversation afterward, here are five ways women made themselves heard during Super Bowl LI. 1. Changing the lyrics to "America the Beautiful.". Phillipa Soo, Renee Elise Goldsberry, and Jasmine Cephas Jones—perhaps best known for playing the Schuyler sisters in original cast version of the Broadway musical Hamilton—gave “America the Beautiful” a feminist twist by adding ".and sisterhood" to the line "Crown thy good with ...

Watch Sunday's Best Super Bowl Commercials

... in advance and released Jan. 31 — five days before Super Bowl LI. Coca-Cola aired their “America, the Beautiful” commercial again. On a related note, Coca-Cola showed this commercial originally from 2014 again. “America the Beautiful” sung in multiple languages immediately garnering a response from people on Twitter who think only English should be spoken in the United States, calling to #Boycott Coke. Airbnb sends strong message with “We Accept” commercial. “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept,” is the main line of the 30-second spot. Read more about the commercial and Airbnb’s response to President Donald Trump’s travel ban here. Avocados from Mexico dropped a quick Deflategate joke. With the Patriots in the Super Bowl, there’s a good opportunity to stir things up with topical jokes about ...

These Were The Best And Worst Super Bowl Ads

... in 30 seconds. Don’t get that often in a Super Bowl ad. 4. 84 Lumber: Poor 84 Lumber. Its very first-ever Super Bowl ad is rejected because of the “wall,” then comes back with what a hundred or so million people saw instead. This was the story a little girl in Mexico (presumably) who crosses mountain and desert with her mother (presumably) while grabbing bits of flotsam and crumbling bits of plastic. To do what? We were directed to go online for that answer. (She’s not going to build a wall with all that stuff, I think we can safely assume). Ads that tell evocative stories are good. Ads that leave us wanting more (like answers) even better. 5. Honda: The carmaker’s so-called “2017 Year Books” managed to do something that most of us usually don’t do, or don’t want to do, but of course have to do when we’ve had too many Busch beers (see below), which is to look at our old high school yearbooks. But none of ours had Tina Fey, Viola Davis, Steve Carell, Stan Lee or Jimmy Kimmel in them. ...